Improving Website Navigation for Wegmans Meals2GO
Improving the Meals2GO experience through user research, design system integration, and collaborative UX/UI strategy.
Measls2GO Website Navigation Research & Redesign
During my internship on Wegmans’ Digital UX team, I led research efforts for the Meals2GO website navigation redesign. The goal was to make it faster and easier for customers to browse, customize, and place online meal orders.
Devices
Desktop
Role
UX/UI Researcher & Designer
Timeline
February 2025- May 2025
Skills
Figma Design Systems + Variables, Branding, Product Design, Prototyping
Tools
Figma, Sketch, Zeplin
Project Goals
The goal is to improve functionality while enhancing the overall user experience.
Replace the long scrollable list with an intuitive, clickable navigation system.
Streamline content hierarchy so high-value and popular items surface quickly.
Improve cross-device usability, ensuring consistency between desktop and mobile.
Benchmark Meals2GO against industry leaders to identify best practices and innovative UI patterns.
Deliver recommendations that are scalable and compatible with technical constraints.
My Contributions
Audited existing navigational elements & flows to compare to competitors.
Conducted a competitive analysis of seven major food and grocery ordering platforms.
Evaluated information architecture, navigation structures, and layout patterns to uncover best practices.
Identified user pain points with Meals2GO’s current list-based navigation and validated them with research findings.
Synthesized insights into actionable recommendations and low-fidelity wireframes showing improved navigation pathways.
Collaborated with designers and developers to align solutions with technical feasibility.
Problem & Opportunity
The Challenge
The Meals2GO website navigation relied on a long, scrollable list that overwhelmed users and made browsing inefficient.
Finding specific menu items required excessive scrolling, and switching between Meals2GO and Catering was not intuitive.
The team needed to replace this static list with a clickable, easy-to-access navigation tool that allowed customers to quickly locate meals, explore categories, and seamlessly move between ordering paths.
Problem 1
Overwhelming Scroll-Based Navigation.
Users had to scroll through a long, linear list to find meals.
slowed browsing
made it difficult to compare or revisit categories.
Opportunity
Replace the scrollable list with a compact, clickable navigation tool that allows users to jump directly to sections, improving efficiency and discoverability.
Problem 2
Difficulty Navigating Between Meals2GO & Catering
Users struggled to find Catering options once inside the Meals2GO experience, causing confusion and drop-offs for customers planning group orders.
Opportunity
Create clear, persistent navigation that makes it easy to switch between Meals2GO and Catering without losing context, ensuring both pathways feel connected and intuitive.